Accountants’ Dinner Circle Has A New Home…

Yep, we are finally ready to pick up from where we left off after moving from Burlington to Toronto, Salima (my wife) has finally finished the renovations on her new venture, Zen Campus, and that was why we had the delay in announcing the new dates – we’re going to  change things up a little and host future Dinner Circle meetings there.

We will have a catered dinner from a range of different well reputed restaurants, such as ‘Green Mango’ for the first meeting on 25th March 2013, with a discussion title of ‘Tax Season – The Final Frontier’.

ZenMontage

Zen Campus is conveniently located at Islington and The Queensway, with ample free parking just across the street at Odeon Cineplex!

The address is 1038 The Queensway, Toronto, On.

Tickets are limited to 12 and prices remain the same at $79 plus HST. We will examine 7 habits of the most profitable practitioners during tax season.

Why are they not working their fingers to the bone?

How do they still ‘have a life’ in March & April?

How do they make way more money than your average practitioner?

Join the debate and maybe even learn a new trick or two.

To reserve your spot, please click here.

Future Dinner Circle Dates & Topics:

20th May Partner Compensation Issues Accountants’ Dinner Circle Toronto

 

17th June Building Your Bench Strength Accountants’ Dinner Circle Toronto
16th September  Enhancing the Client Relationship Accountants’ Dinner Circle Toronto

 

21 October        What the profession’s highest earners do that you can copy      Accountants’ Dinner Circle Toronto
18th November   Becoming Essential to Your Clients                              Accountants’ Dinner Circle Toronto
16th December Christmas/Hanukkah Special Event Accountants’ Dinner Circle Toronto
Posted in Accountants Dinner Circle, Careers In Public Accounting, Coaching for Accountants, Practice Management, Sole Practitioners | Leave a comment

When it comes to marketing a penny saved can be a dollar earned!

When it comes to building your accounting firms there are many different ways one could choose to do so.

Personal networking, social media, newsletters, your website, publishing articles, holding seminars, the list goes on and on.

Faced with such choices, where does one begin?

Well, many firms miss the opportunity to pick some low hanging fruit by starting with their existing clients. So let’s talk about that for a moment.

When I start my Professional Development course on marketing for the Institute of Chartered Accountants, I ask the audience ‘Who here believes that they provide an above average service to their clients?’ Guess what? Almost without exception, everyone puts their hand up.

See the problem here? Yes, we cannot ALL be above average!

We all try to provide a good service to our clients. We all juggle the demands of clients, managing our workflow, getting files reviewed and completed and so on, but do we ask our clients how we’re doing? No! Why? Because many of us are scared to know what they really think of us!

Also, if they tell us that they don’t like something, how on Earth are we going to find the time to do something about it?

Although it does mean a little non-chargeable work, I believe that asking clients what they think of us is a great way to get some perspective on how we are doing.

There are many resources out there to help today. Survey Monkey is a good (and free) resource for conducting online surveys (find them at www.surveymonkey.com) that can be customized from a wide selection of templates to precisely suit your needs.

It’s also a great way to learn what your clients want from you.

This is where the low hanging fruit is to be found. Did you know that most of your clients would buy more services from you, if only they knew you could help them in other areas?

Did you know that they want value-added services like business health-checks, advisory services and help with business planning?

Some would even go for business coaching from you if only you made that available to them.

Of course, if you’re not surveying your clients, how could you know!

So, why try marketing to strangers first, when you have many clients who love what you do for them and would happily give you a greater wallet share if only you would show them where to spend their money?

And the best thing of all about additional services is that clients are generally less price-sensitive about these, as they have nothing else to compare to.

These are the things that clients have reported (guess where – yep in a survey) that they would like additional help with from their Accountant:

  • Help to build a better business
  • Planning for their Succession
  • Improving the profitability of their business
  • Price/volume sensitivity analysis
  • Reviewing SKUs and Inventory turnover
  • Cash collection – policies and procedures

The above is just a small sample of ideas where most Accounting firms could help their business clients, make more money, and have some fun at the same time!

Working in these areas with clients also helps you to develop a better understanding of your client’s business and form a closer bond with them. And guess what? Marketing these services to your existing clients costs you nothing at all!

So I challenge you to ask your clients how you are doing, and what else could you do for them. It will cost you virtually nothing to do but could well reveal many new projects from your existing clients at better than average rates.

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Why do some partners make $200,000 a year while others make over $600,000?

Are some practitioners 3 times smarter than others? Do they work 3 times as many hours?

I think not.

When I examine the circumstances behind each case, there are a number of common factors that determine which income group any given practitioner might belong to, and I thought I would share some of them with you today.

LOWER INCOME COMMON FEATURES

  • No staff to delegate to and make a profit margin on
  • Worse, they have staff available at their firm but refuse to delegate or train them
  • Low quality clients who are highly fee-sensitive
  • Clients who don’t want anything over their basic compliance needs taken care of
  • They haven’t put their hourly rates up for several years
  • They are embarrassed to disclose their hourly rate (they think it is already too high)
  • They charge ONLY by the hour and no other way
  • They do not see the value in many things they do (or could do) for their clients

The above list is by no means comprehensive – space does not allow me to list everything here – but it will give you a good start!

Do you recognize any elements above in yourself?

If so, you may well want to look at the next list and see how many redeeming features you have!

HIGHER INCOME COMMON FEATURES

  • Plenty of staff to delegate to
  • The team is well trained and willing to learn
  • The partners are keen to train their staff
  • The firm targets clients who are not fee-sensitive
  • The firm targets clients who want more than their year-end compliance dealt with
  • The firm constantly reviews their hourly rates
  • The firm works towards write ups, not write offs when reviewing their WIP
  • The firm looks for opportunities to provide services that adds value to the client
  • They bill based on value where possible – NOT by the hour!
  • They always look for additional ways in which they can help their clients

Of course, the above is also nowhere near comprehensive, but I am sure you can see the contrast in these two lists.

So, tell me honestly, did you have more in common with the first list or the second?

Some partners focus on billable hours. Big mistake. I know one partner who regularly clocks over 3,000 chargeable hours a year, and they don’t make anywhere near $600,000 a year.

Others focus on billings. Well, that’s a little closer to the mark, as if you don’t have a decent top line, how can you expect a decent bottom line? But the whole point is that focusing exclusively on billings can let costs and overheads get out of hand, and thus your decent profit has (not) surprisingly disappeared like a magician’s cheap trick at the end of the year.

Some practitioners are so scared of their own clients that they dare not bill them the right amount. Seriously.

When I meet a practitioner who charges a decent hourly rate for their regular work, but will combine that with a value-billing approach to other projects, then I start to see the bottom line creep up towards that $600,000+.

This is the magic sauce. Sure, volume will get you to the desired income level eventually, but we try to teach our clients to work smart, not hard. Why don’t we do the same ourselves?

Here are a few other things that the top earners do that most of the lower earners do not:

  • Create a business plan and cash-flow forecast for their own business
  • Hold a strategic planning session/partner retreat at least once a year
  • Get as much PD and education as they can every year rather than the bare minimum
  • Learn about their clients’ businesses and industries
  • Take plenty of time off so that they are fresh, energetic and focused when at work.

One of my favourite clients has a goal of chargeable hours per year for each partner of between 600 and 1,000 hours, depending on their circumstances. Just imagine having 600 chargeable hours as an annual (not quarterly) target!

This same firm invests heavily in its people and believes in work/life balance to the point where everybody at the firm can achieve it. Now, they may not make $600,000 each as a result, but they sure do make substantially more than $200,000 a year each, and they all believe that they get very well paid for the time they put in.

If you’d like to work towards making more money next year, think about getting some coaching. It could be one of the best investments you make. Alternatively, come to my seminar on 22nd and 23rd September 2012 in Oakville called ‘Discover The Gold In Your Practice’ and, with Mark Holton, I will show you how to move closer to the $600,000 income level! For more details please visit: www.discoverthegold.com

Posted in Coaching for Accountants, Practice Management | Leave a comment

Hello, T.O!

Hi there,

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Well, it’s been a few weeks since my last post, but I have been busy. Let me explain…

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I have moved both my home (from Burlington) AND office (from Oakville) into Toronto. Not an easy task you might think – and you’d be right.

However the whole experience was made a heck of a lot easier due to Salima’s (my wife) amazing organization skills. We downsized from a large waterfront house to a small ‘loft’ style condo, so we had to be selective in what we brought with us, what went into storage and what we got rid of.

The masterplan for Salima was to find an office space for her next venture close by, and whaddaya know, she finds a commercial unit next door but one to our new home! Brilliant!

So, I am working from home temporarily until the new office is ready (probably Jan 2013) so watch this space for future announcements! As a result, I am moving the Accountants’ Dinner Circle to the TORONTO area from this Fall, so all you potential members who commented that Oakville was too far to come – NO EXCUSES now!

I also have 2 exciting weekends lined up for September – 22 and 23 I am co-hosting a 2-day seminar with Mark Holton entitled “Discover the GOLD hidden in your practice’  DETAILS HERE.

Then it’s the 2012 PARTNER BOOTCAMP on the following weekend, 29 and 30 Sept. DETAILS HERE.

I hope you caqn join me on one of these weekends – we have a lot to share with you and some very special guest speakers!

See you soon.

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Register Here

My next Dinner Circle Meeting was originally planned for 18th June, but a scheduling issue at Oliver & Bonacini has resulted in us meeting a week later, on 25th instead.

This meeting was going to cover the topic of ‘Finding & Keeping Great People’ a topic near and dear to all of us. However, I have managed to get a special guest over from Calgary, Steven Walker, CA of Businessworks Chartered Accountants.

So, the ‘Finding & Keeping Great People’ session will happen on 23rd July 2012 instead. 25th June will be a very lively session with Steven.

‘How did a sole practitioner move his clients from compliance to reliance, totally re-engineer his practice, make more money and have a lot of fun doing it?’

Steven Walker will tell his story of how he turned his back on the traditional accounting world and totally re-invented his practice and himself.

Steven operates a very different type of accounting practice. For years he ran a typical firm, offering year-end financial statements and tax preparation services to owner-managed businesses in the Calgary area.

He made a decent living doing this, but there was a problem. He was bored out of his brains. 

Steven was also frustrated at having a wealth of business experience gained over the years working with a wide variety of businesses in various industries and of varying size, but never being asked to use it.

He had seen many different problems that his clients had experienced – from cash flow crises to inventory stockpiling, from management conflicts to succession issues and wanted to capture the value he saw in this. So what did he do?

He followed the example set by the Vikings - he burned his boats on the shore, by disposing of his compliance clients, forcing him to make a success of his consulting practice!

It was a good move – but not without its challenges. Come along and meet Steven and discover how he navigated his way to success.

Some of the things we will cover include:

  • Tired of being taken for granted by your clients?
  • Want to add a new dimension to your firm?
  • Want to add new services that generate serious fees?
  • Want to be truly appreciated by your clients by adding value?
  • Pricing your services for maximum impact and profit!
  • and much more.

Since making these dramatric changes, Steven has won the ‘Bottom Line’ marketing awards and was featured both in an article featuring his external  CFO service in ’The Bottom Line’ and also in a major article nationally by the Globe & Mail.

Mr. Walker created the Profit Improvement Program and CFO & Business Advisory services and he will talk about his experiences over the years, the mistakes he made and lesson learned.

He will share with you his views on the public accounting profession and what he feels it needs to do to face the challenges ahead, and how to position yourself as a true Business Mentor to your clients, no matter what size your firm is (remember, Steven is a SOLE practitioner!). 

Steven has worked with Steve McIntyre-Smith for around 10 years, and this year sees them join forces as co-founders of a national network of independent CANADIAN accounting firms, The Business Mentors Network. This network will offer you and your firm some of the tools and methodologies devised by Steven Walker that have helped him to be so successful.

Last month we talked about adding a business planning tool to your arsenal, and this is a natural follow-up to the last meeting.

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23rd July 2012…

‘Finding & Keeping Great People’

You may have ‘grown up’ working in a firm where your value was determined by the number of hours you put in. I certainly did. We had to ‘earn our stripes’ so to speak. But today’s employees have a very different mindset.

For some, they want it all and they want it now. For others, it’s all about lifestyle and they only come to work to make a living, not because they’re passionate about what they do!

Now, let’s not get too negative, there are still great people out there in our profession, but how does one find them?

What are they looking for that will capture their imagination and get them excited about joining your firm?

How can you position yourself as the employer of choice?

Well, my friends, it’s not easy, but there are many things even the smallest of firms and the sole practitioner can do that don’t even cost you money to do, that can set you apart from your competitors and help you find that elusive talent. 

Come along on June 25th and join in the conversation. Bring your ‘war stories’ and share your experiences with your peers.

Some of the things we will cover include:

  • Looking for talent? Go where the talent is!
  • The job description – liven it up!
  • Your website, is it helping or hindering?
  • Social networks – Are you Linked-In or not?
  • It’s no longer just about the money!
  • Of course, the money helps!
  • Creating a long-term career path
  • Identifying and retaining ‘Superstar’ employees
  • and much more.

Seats are strictly allocated on a first come, first served basis, so please register now to avoid missing out. Pre-payment using this form is the ONLY way for you to reserve your places. The last few meetings quickly sold-out.

It’s a pay-as-you-go system, with no joining fee and no annual membership, simply pay for the session you want to join, and come along and enjoy an after-dinner talk with your peers and a guest speaker from time to time. 

For just $79 plus taxes (Total $89.27) per session – gratuities included* – you can join our exclusive, inter-active and friendly club where you can talk openly with peers about the joys (and troubles!) of being a sole practitioner or a partner in a public accounting firm and hear our guest speakers.

* Drinks not included – A cash bar will be in operation on the night.

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May 2012 Public Accounting Salary Survey Results Now Published

Yes, it’s that time of year again.

I’ve had my head buried in employment stats, job offers, and other extensive data sources to put together this year’s salary survey results to help my clients set competitive salary levels for their staff, and for candidates to assess where they stand in terms of compensation.

 

 

 

 

 

 

As the years go by – this is the ninth year we have puiblished this data as a free report – the number of people included in this survey gets larger and larger, and hopefully it makes the numbers all the more relevant to the marketplace.

To get your free copy of this report please visit www.ifindcas.com/salarysurvey.htm and simply click on the survey icon to download the entire report as a ‘pdf’ file.

Enjoy.

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Awesome things about public accounting

A few weeks ago I had the pleasure, with my wife and daughter, of meeting the author of the best-selling ‘teen book’ (although many adults love it too) ‘The Book of Awesome’.

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Neil Pasricha is his name, and he’s a very nice guy. His book was the result of the popularity of a blog he started in June 2008 and added one new awesome thing every day for almost three years!

His new book, The Book of (Even More) Awesome, is out now and is headed straight to the top of the best sellers list, and deservedly so.

Meeting him got me thinking of how awesome our own profession can be and that many of us that are involved in it often cannot see the wood for the trees, so to speak, so I wanted to use this month’s column to make a few observations of some awesome things about public accounting and open a debate.

Yes, we’ve just come though tax season, the most stressful time of year for any accountant, and this time of year, many are still ‘bogged down’ with December year ends and the delightful (or should I say awesome!?) challenges of scheduling so many clients in for meetings in such a short space of time.

So, maybe some of you could benefit from a review of what’s awesome in our profession.

Now, don’t get me wrong – I am not pretending (and never have done) to know all the answers, but from my 32 years in and around the profession, here’s a few suggestions of some of the awesome things about our line of work;

30 Awesome things about the public accounting profession

  1. Finishing a hand-written, sixteen-column, extended trial balance – and it balancing first time! (You have to be as old as me to remember this!)
  2. Getting a referral to a new client from someone you didn’t think really appreciated your work.
  3. Signing up that referral as a new client.
  4. Getting paid by a client within a week of sending out your bill.
  5. Taking their cheque to the bank!
  6. Launching your firm’s new ‘sexy’ website.
  7. The smell of freshly printed business cards.
  8. The smell of a brand new car that your hard work has allowed you to buy.
  9. Finding that $9 transposition of figures so that everything finally balances!
  10. Being asked by a client ‘What do you think about…?’ – where they actually want and value your advice.
  11. Seeing a client implement your advice and benefitting from it.
  12. Selling consulting services to a client and making $1,000 an hour from it!
  13. Getting a signature from a ‘bright young thing’ on a contract of employment.
  14. Watching that new young professional grow into a potential successor for you.
  15. Having a great, lively humorous and entertaining speaker at a PD course.
  16. Finishing a PD course an hour earlier than expected!
  17. Stepping out of your office just as it stops raining.
  18. Pulling in to your parking lot just as the only available spot becomes vacant.
  19. Being so deeply immersed in your work that you forget to eat lunch and it’s now 4pm!
  20. Seeing that spark in a client’s eyes when he or she understands an idea you’ve just explained to them.
  21. Beating the CRA in a tax dispute!
  22. Saving your client thousands of dollars.
  23. Breaking away from your employer’s cubicle and starting your own practice!
  24. Getting your very fist client.
  25. Finishing a job under budget!
  26. Getting the results of your final exam – and passing.
  27. Firing a client who has been nothing but trouble from day one.
  28. Replacing that freshly fired ‘problem client’ with a bigger, better client who actually values what you do for them.
  29. Coming home after a hard day’s work to have your kids run into your arms.
  30.  Reading your favourite column in ‘The Bottom Line’.

Earlier I said I wanted to open a debate, right? So, here’s your chance. The above list is intended to be just a starting point. I’m sure that we can collectively come up with 1,000 awesome things about public accounting, but to do so I need your help.

Please connect with me (steve@mcintyre-smith.com) and let me know your own awesome thing (or two) about public accounting.

I will publish the results on my website and make them available as a pdf file for you to use in your own recruiting efforts when promoting your firm on campus, interviewing a ‘bright young thing’ (who has probably read ‘The Book of Awesome’) or at any other time you feel it appropriate.

That’s it. No catch, I just wanted to give something back to my readers.

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